Thirdlove Try Before You Buy!The disruptive lingerie retailer ThirdLove is set to open its first ever physical store later this year, introducing its Fit Finder” technology to bricks-and-mortar for the first time. In 2018, Ed Razek, chief marketing officer at L Brands, Victoria's Secret's parent company, said in a Vogue interview that Victoria's Secret was nobody's third love.” In response, Zak took out a full-page ad in the New York Times that was an open letter to Victoria's Secret.
In February, the brand announced that it had raised another $55 million in funding, bumping its valuation up to over $750 million Zak said the money will be used to help ThirdLove add even more bra sizes (beyond the 78 that are currently offered) as well as grow into three new areas - retail, international markets, and category expansion into sectors such as swim and athletic wear.
Having the ability to get sized right at home is awesome but now that I have been wearing my ThirdLove bras for a few weeks I can tell you first hand it worked like a charm and I have also now learned that I have been buying the wrong size bra for years, lol.
Ahead of the annual VS Fashion Show, model Robyn Lawley started a petition encouraging a boycott of the show due to its lack of size diversity, according to Teen Vogue ; she partnered with ThirdLove, who donated a bra to the Support the Girls organization for every Instagram post hashtagged #weareallangels.
Its director of product growth, Desirae Oppong, said while ThirdLove's products speak volumes about the company's understanding of customers' needs, for many women who have been disappointed buying bras in the past, a higher degree of personalisation was needed to gain their trust.
Typically, bras come in band sizes from about 32 to 40, and cups from A to E. ThirdLove makes band sizes ranging from 30 to 48 and A to I, with some half-cup sizes (from A½ to E½) interspersed among band sizes 30 to 40. From a manufacturing standpoint, the offerings make sense: Band size and cup size is inversely proportional, so a 34B would have the same cups as a 32C and a 36A.
Referring to Zak's company, Lori Greeley, a former CEO of Victoria's Secret and now a board member at ThirdLove, said: "In all the years I've worked in the industry, I've never seen such dedication to inclusivity." Greeley worked at Victoria's Secret, first in merchandising and later in the C-suite, for more than two decades.
Shopping here also includes the often invaluable perk of an energetic customer service team and a 100% fit guarantee (If you take the company's Fit Finder and order the wrong size, ThirdLove will work to get you into the perfect fit at no further cost, donating the bras you don't keep to a women's shelter if necessary).
After taking the measurements of millions of women, the company introduced the industry's first half-cup sizing and developed an algorithm using the data collected to match each woman with the right size for them. In the better quality bras, this fit will be consistent enough that you can order a bra in a new style and chances are high it will fit.
We want you to be completely happy with your David Spector purchase and we know that being able to tell if a bra really fits isn't something that happens the instant you put it on. That's why we have our 60 Day Perfect Fit Guarantee. ThirdLove's Fit Finder quiz, which helps match women with the right sized bras, is an incredibly valuable and powerful tool in its customer journey.